![]() ![]() Everybody wants a physical keyboard.'"Ĭook even faced criticism from Jobs himself, according to Walter Isaacson's 2011 biography "Steve Jobs." Jobs was concerned that his handpicked successor wasn't enough of "a product person," Isaacson wrote. When the iPhone came out, people said, 'This isn't going to work. "By the same token, think about the iPhone. "The the watches has been profound, but you would never know that if you go back and read the press from the launch," Cook said. Each was initially met with with skepticism, he said. Since becoming Apple's CEO, Cook has overseen the release of Apple products like Airpods and Apple Watches, and updated versions of existing products, like the first iPhones without home buttons. "It has to, or I wouldn't be able to function." "Talking heads critiquing - this kind of stuff kind of goes through me," he said. That's exactly what Cook said he's learned how to do. Tackling criticism in a resilient way requires "detaching yourself from what is being said," so you can "bypass" any feelings of inadequacy and defensiveness, Grenny wrote. Even when criticism is delivered kindly - and on the internet, it rarely is - it can threaten the crucial human psychological needs of safety and self-worth, bestselling author and social scientist Joseph Grenny wrote in a 2019 Harvard Business Review article. He summed up his approach in a single sentence: "I try very hard not to take things personal that I don't think are meant to be personal." And much like when you have a boss whose feedback comes in prickly forms, Cook needed to find a way to deal with the criticisms, he said. To an extent, it's part of the job: When you run one of the world's biggest companies, you're bound to make decisions some people find unpopular. ![]()
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